About Us

Walking past number eight of Via Bogino, Palazzo Balbo di Vinadio, a baroque building built in 1690 in Torino, Italy, you would little suspect that its grand façade conceals a 3300 sq ft. chic gallery that more than a shop resembles to a 18th century noble town house containing a remarkable collection of design jewelry, antique silver and objet d'art. This is Jona today, the story of a passion which started back in 1961 when Giorgio Jona, enthusiast, passionate collector of antiques decided to leave the stock exchange career to start his own business, dealing in antique silver, antique oriental art and gemstones for the creation of fine jewelry. The company has grown since then, also thanks to the shared passion for the business by Giorgio's son, Alex who felt the need to create jewelry which may be worn in every occasion. Today Jona is home to designers and support staff with the clear ambition to keep on growing. Alex travels the world to discover extraordinary precious stones, pearls and diamonds with which he personally designs exquisite pieces of jewelry. Jona jewels stand out, not only for their special design and for the excellent quality of the gemstones, but also for the careful attention given to details during all the manufacturing process. Alex’s passion flows in splendid jewels entirely hand-crafted in the best Italian goldsmith tradition.

Your Online Jeweller

Following the Jona tradition and values, our online jewelry store is now available. You may admire and purchase the result of our passion for jewels. 

The aim is to offer a traditional jewelry service through a comfortable and innovative sales system and establish a relationship with our online customers, hoping to became your trusted "on line" jeweler. 

Through our online store you will be able to admire and purchase not only gold and silver prêt -à-porter jewels, but also "one of a kind" precious pieces, such as rings with unique gemstones, special design earrings and many other unique hand-made creations.

Buy with trust and confidence

We want our customers to enjoy shopping with Jona confident that their purchase will be safe and fully supported by our team. 

We offer a 14 day return policy fully covered by a one year warranty.

When ordering online, your personal data will be protected by a 3D secure checkout.

If requested, for insurance purposes we may send by email a valuation certificate stating the main characteristics of your piece of jewelry such as carat weight and value.


Feel free to contact us for any inquiry, our support team will be able to assist you by telephone at the following number  IT +39 – 0118123967 from Tuesday to Saturday from 10am to 7pm or by e-mail at info@jona.it

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